How to Grow Your Self Storage Business

Published on August 21, 2015

Do you own a self storage business but are currently unhappy with the size of your customer base? If you already use Self Storage Management Software from Easy Storage solutions, you’re already on the right track but what else can you do to really grow your self storage business? We’ll provide some insight on what you can do to expand your business. 

Try New Marketing Methods
If you are currently marketing your business but are just not seeing the results you’d like, it may be time to experiment and try something new. We understand that marketing can be expensive and taking the risk can be difficult but you can always start out small and test the waters before completely diving in. Look into local newspapers or online advertisements. Maybe consider teaming up with a local radio station to advertise your business, the marketing possibilities are really endless. 

Use Social Media
Almost everyone uses social media these days so it would be a pity to not create a business page on all of the various social media outlets that exist. If you avoid social media, you are leaving out a huge chunk of people who use social media as their ultimate resource to finding companies. This also shows that you are interested in staying up to date by utilizing modern technology to network and gain customers. 

Get Referrals
A lot of business often comes from referrals. If you don’t have a referral program set in place, consider implementing one. A happy customer is often likely to refer your services to a friend or family member so why not encourage it? You can even offer incentive such as a discount to really entice people to engage in your referral program. 

Partner Up With Local Businesses
If you can partner up with local business that really compliments what you do, then by all means, go for it. For example, teaming up with a moving business is a good idea because customers who use your storage facility may be also looking for movers. This gets you referrals you wouldn’t otherwise get and helps the customer as well!

Try Networking
It’s hard to really grow your business if you aren’t putting yourself out there. Go to events and conferences and talk to people to get the word out there. Talk to companies that help you with your business and provide you with much needed benefits, such as Easy Storage Solutions for our Self Storage Management Software. Talking to people about what you do can really go a long way in staying relevant.

We hope these tips help you to grow your self storage business. We wish you the best of luck in your growth as a company.