Why Your Business Should Utilize Email Marketing
Published on 7/16/2015
Easy Storage Solutions provides you with Storage Unit Software
that is designed to make running your self storage unit business easy and manageable. Because we help make things run smoothly, you’ll have more time to dedicate to marketing your storage business. One of the best ways you can market to current and potential customers is by way of email marketing. We’ll tell you how you can get the most out of this popular marketing platform.
Have a Sign-up Box on Your Website
You’ve probably seen websites that have a sign-up form for their email list at some point while browsing their site. Some sites even make it a pop-up so that you have to either sign up or exit out in order to continue browsing. This is a great way for your business to start collecting email addresses for future marketing purposes. Most email services even provide you with the html so that your web designer can easily copy and paste onto your website.
Collect Email Addresses From Customers
The sign-up box on your website shouldn’t be your only method of collecting email addresses. Another way to go about this is to collect this information from every customer that does business with you. When someone comes in to take a look at a self storage unit, take the opportunity to have them sign up for your emails while they’re there. Just make sure you always notify your customers so that there won’t be any surprises.
Send out Newsletters
Sending out a weekly or even monthly newsletter to your customers is a great way to keep them in the loop and build rapport while you’re at it. Whether you want to tell them about some new helpful software, or provide tips on storage and organizing, they’ll be sure to appreciate the info as long as it’s well thought out and good quality content.
Offer Sales and Promotions
Offering your past customers sales and promotions is a great way to keep them coming back. They might have been done using your facility but a personalized discount is often enough to keep anyone coming back. It doesn’t have to be much, just a small customer appreciation discount to show that you value their business. You can even do referral discounts that benefit both the customer and the person they refer as a way to really expand your customer list.
The options with email marketing are really endless, but this should provide you with a great starting point. Just remember, just about everybody has email and is regularly checking it, so it’s almost a no brainer to include email marketing as part of your business marketing strategy.