Getting Your Website Ranked On Search Engines
As a business owner you should be aware that everyday the number of people using the internet is growing. In fact over the last 10 yrs in the US alone there has been an increase of internet users of over 151%. As of 2011 78.3% of the US population was an internet user. The internet is now becoming the way that most people find information, network with their friends, communicate, make money, play games, entertain, and most important MARKET!
If you're not already, you should start thinking about your marketing efforts on the web. The first step is to get a website which is one thing that we help you do. The next step is to formulate a plan on how to drive traffic to your website. This can by done by getting your website to show up on the first page of search engines like Google.
SEO and Online Marketing are the most effective and affordable ways to advertise your website! If you're not doing SEO or having someone do it for you, you are missing out on customers. SEO is one of the best ways to be able to start driving traffic to your website. SEO stands for Search Engine Optimization. Basically when SEO work is done for a website its goal is to get that website to show up on the first page of Google, Yahoo, and Bing when someone does a search on the internet. For example if someone goes to Google and types in "Self Storage In Your City" does your website show up? This is what SEO tries to do, get your site to show up on Search Engines for those specific keyword searches.
How SEO Works?
There are literally hundreds maybe even thousands of things you could do to optimize your website to get ranked. but here are some of the most basic concepts of how SEO works:
1- Website Content: One of the most important tactics to SEO is the content on your website. Are you adding new content regularly? Is the content relevant? Do you have keywords on your website that help search engines know who you are?
2- Links On You Website: Another Important tactic to SEO is how many links do you have on your website that link to other websites related to what you do? This can also be internal links on the website that link to other pages of your site. It is important to create a spider web of links. Search engines love the more connections you have.
3- Mobile Friendly Website - You must have a mobile friendly website in today's world. 53% of online searches happen on mobile devices, that's alot of searches. If you're not using a mobile friendly website, it will be very difficult to get people to see your site. Also it will be difficult for people to use your site once they are there!
4- Back Links: Back links are when a 3rd party website links back to your site. This shows the search engines that your site is relevant and most likely not a scam. Search engines love these links and they help grow your spider web of links and content surrounding your website.
The best part about SEO is that it actually works if it is done consistently and done correctly. Here at Easy Storage Solutions we have created a new service for our self storage software clients to help get their website ranking higher on Google and performing better overall online. It is called Velocity marketing, it is a monthly SEO service that is effective and affordable for our storage facility clients. We get you ranked and optimize your site so you don't have to.
The best part about our services is that while you're focusing your time and effort on running your storage facility we are working hard on optimizing your website and getting a better Google ranking. Also we send you detailed monthly reports so that you can see the progress we are making with your website and you can know that your money is being spent effectively.