Techniques - SEO is difficult work because it takes attention to detail.
Like I have previously mentioned SEO & Online Marketing is an ever changing industry and it also has a wide variety of techniques that can be implemented. The key to this is pretty simple, always follow Google's Best Practices and never stop learning. There are a wide variety of techniques that are effective and if done right can be very helpful to your business.
- PPC Campaigns - Pay Per Click Ad Systems are a very good way to increase traffic and convert customers through your website. However PPC's have no direct effect on your actual organic ranking within Google Search. Here is a link to Google Adwords which will help give you some more insight on how to use this and why it is effective if done right.
- Social Media Marketing - Social Media is obviously an intricate part of our society today and whether you like it or not Google has made social media a factor in your rankings as well. Social shares are a good indicator of how valid and informative your content is and while it isn't always popular in your industry or market, it should still be done to allow more links to your site, more viewers seeing your content, and it helps you maintain your relationships with consumers.
- Meta Data - Meta Data optimization is still an absolute necessity for SEO and many people have begun to think that this has lessened in importance within Google's search algorithm. However the only area of meta data that has gone down in significance is meta keywords, which used to be a core part of SEO. They are not dead yet, but keywords have lost their significance because Google wants to take keywords from your actual content, which they believe will help them understand how relevant your website truly is for your viewers. In fact meta titles and meta descriptions have increased in importance and are still a very critical factor in determining what your website is about. Make sure your SEO company values meta data and is always optimizing the content and meta data so that they will match up together correctly.
- Backlinks - Backlinks are still very important to the ranking and visibility of your website. Backlinks give your website "juice" or substance. They also help indicate how relevant and informative your content is, whether you are getting organic backlinks, both external and internal, or you're simply buying backlinks. Be very cautious about your backlink methods and remember to always follow the best practices.
Sources - Get good information and make informed decisions
This is an area that we cannot stress enough, whether you do your own SEO, have an in-house SEO guy, or you hire it out to a marketing agency, make sure you have effective information. The old saying, "knowledge is power" is a very true statement and it applies very well in this situation. Make sure you have data that tells the real story, don't let some SEO guy fill your head full of numbers that sound impressive when in reality they hold no true value. The real determining factor in whether or not your SEO and marketing is working is if you are getting more business. I am a firm believer that a good marketing professional can get you results that actual add value to your company. For example an increase in website traffic doesn't always mean your marketing is working, it can be a factor, but a true success is when they are also turning into customers.
Hopefully this information can help guide small business owners and even SEO experts out there who are trying to figure things out. There's no shortcuts in this industry, you have to invest money in your SEO, Marketing, and Advertising if you want to be successful. They key is do it the right way, and that is the informed way.
Marketing Director - Easy Storage Solutions
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