How Hempstead Mini Warehouses Turned Customer Feedback into $35K in Lead Value with Storable Digital Marketing Services
The Challenge
A Growing Business Hitting Digital Roadblocks
Hempstead Mini Warehouses had built a solid reputation in their community with competitive prices and quality service. However, they recognized that their digital presence wasn’t keeping pace with their business ambitions.
The core problem: While Hempstead’s facility and rates were competitive in their market, their online visibility had plateaued in an increasingly digital marketplace. In their tertiary market, every potential customer was valuable, but qualified prospects were struggling to discover them through online search.
Key Results
- 79% increase in Google Business Profile impressions within 4 months
- 23% boost in organic engaged sessions
- 111% surge in “Rent Now” confirmations
- $34,920 in rental value generated
- Unlimited growth in waitlist confirmations (from zero baseline)
“We knew we had a great facility and competitive prices, but potential customers just weren’t finding us online. In a smaller market like ours, that really hurts your bottom line.”
Mark Lischka
Hempstead Mini Warehouses
Transforming Digital Presence Into Revenue
The impact was dramatic and measurable. Within months of implementation, Hempstead Mini Warehouses saw significant improvements across all key performance indicators.
Search Rankings Performance
Across three core terms—”Storage Units,” “Self Storage,” and “Climate Controlled Storage”—visibility improved notably after expanding the search grid to two miles. This expanded tracking revealed optimization opportunities that single-point tracking had missed.
Google Business Profile
Explosion Impressions grew 79% year-over-year (from 1,323 to 2,363), meaning significantly more potential customers discovered Hempstead when searching for storage solutions in their area.
Website Traffic Momentum
22% increase in organic sessions with 23% growth in engaged sessions, indicating higher-quality traffic and improved user engagement.
Customer Engagement Surge
111% increase in “Rent Now” confirmations(from 9 to 19 confirmations), demonstrating strong conversion momentum throughout the campaign. Hempstead also added 10 new customers to its waitlist (up from zero baseline), expanding future revenue potential.
Revenue Impact
Total Confirmed Lead Value: $34,920 (based only on rental confirmations, excluding waitlist potential).
“I would absolutely recommend Storable to other storage operators,” said Mark. “The ROI is clear, the results are measurable, and their team really knows what they’re doing. We’ve generated real revenue from this investment.”
Built for Sustained Growth
The comprehensive SEO foundation established through Storable DMS has positioned Hempstead Mini Warehouses for sustained digital growth, with improved visibility and engagement metrics creating a strong upward trajectory.
Sustainable Growth Factors
- Compound Effect: SEO improvements build on themselves over time, creating increasing returns
- Market Position: Enhanced visibility has improved Hempstead’s competitive position in their local market
- Customer Acquisition: The facility now has a reliable digital pipeline for generating qualified leads
- Scalability: The foundation is in place for future expansion into Reputation and Authority packages as the business grows
As these efforts continue to compound, Hempstead Mini Warehouses is well-positioned to continue generating qualified leads and converting them into high-value rentals, creating a sustainable competitive advantage in their market.