How Anderson Street Storage Drove a 728% Return on Investment and Solved a Critical Business Challenge with Google Ads
The Challenge
Turning 109 Empty Units into Revenue
In the spring of 2024, Anderson Street Storage in Tullahoma, TN, faced a significant business challenge. They had just completed the construction of 109 brand new units and needed to find qualified tenants—fast. With their physical occupancy at just 66.89% in July 2024, they needed a strategy that could deliver immediate, measurable results and start generating revenue on their substantial investment without delay.
The Solution
A Strategic, Results-Driven PPC Campaign
Anderson Street Storage needed speed and precision. While SEO builds long-term foundational strength, PPC delivers immediate visibility. Storable’s Digital Marketing Services team designed and launched a strategic Google Search campaign engineered to place Anderson Street Storage in front of customers actively searching for storage.
KEY RESULTS AT A GLANCE
The Results
The Google Ads campaign delivered immediate, measurable impact across every key metric.
The 31 confirmed online rentals generated an estimated $42,160 in total lifetime value, based on an industry-average 16-month rental duration at $85 monthly rent. Against the $5,787.79 ad spend investment, this represents a 728% Return on Ad Spend.
Exceptional Traffic Quality
The campaign delivered 1,278 clicks with a 9.86% Click- Through Rate, nearly 50% higher than the 6.66% Google Search average. This performance proves the ads were highly targeted and compelling to local searchers.
Qualified traffic converts through multiple channels. Some visitors rent online immediately. Others call the facility, save the contact information, or visit in person days or weeks later. While the advertising drives these actions, not all can be attributed to a single ad click. The 31 confirmed rentals and tracked calls represent the most measurable portion of total value generated.
Market Dominance
In a recent 30-day period, Anderson Street Storage achieved a 46.61% impression share, appearing in nearly half of all relevant searches. The facility appeared at the absolute top of search results 48.96% of the time and outranked national aggregators like Public Storage in over 40% of auctions.
Physical occupancy climbed from 66.89% to 81.81% in the 12 months following campaign launch. The facility successfully filled the new units and generated sustained revenue from the investment.
Long-Term Impact
Building a Sustainable Growth Engine
The success at Anderson Street Storage demonstrates how a well-executed PPC campaign solves immediate business challenges while creating lasting competitive advantages.
Sustainable revenue growth:
- The campaign didn’t just fill empty units. It established a predictable lead generation system that continues to drive qualified prospects as tenants naturally turn over.
Market positioning:
- Consistent top-of-page visibility has established Anderson Street Storage as the go-to facility in Tullahoma, making it harder for competitors to gain traction.
Data-driven optimization:
- Every click, call, and rental provides insights that inform ongoing campaign refinements, improving performance and efficiency over time.
Data-driven optimization:
- Every click, call, and rental provides insights that inform ongoing campaign refinements, improving performance and efficiency over time.
Scalable framework:
- The proven campaign architecture can be replicated or expanded as the business grows, whether that means promoting additional unit types or supporting future facility expansions.
From 109 empty units to 81.81% occupancy in just 12 months, Anderson Street Storage’s results prove that strategic PPC can build a foundation for sustained, profitable growth in competitive markets.
Anderson Street Storage’s transformation demonstrates what’s possible when expert PPC management meets a clear business goal. Whether you’re launching new units, fighting low occupancy, or looking to dominate your local market, Storable’s Digital Marketing Services can help you achieve measurable results.