How Hwy 7 South Storage Shattered Their Growth Plateau with Facebook Ads, Achieving Record 92.65% Occupancy
The Challenge
Pushing Past the Limits of a Single Channel
Hwy 7 South Storage had mastered one piece of the puzzle. Their Google Ads campaign with Storable was successfully capturing high-intent searchers in their local market, and a recent facility expansion in late 2023 had increased their capacity. But relying solely on capturing existing demand meant they were missing a crucial opportunity creating new demand.
The facility needed a way to reach potential customers earlier in their journey, building awareness before they were actively searching for storage. The key question was: How can we add a new layer to our marketing to break through our performance ceiling and drive incremental growth?
The Solution
A Strategic, Full-Funnel Approach
As a forward-thinking partner, Hwy 7 South Storage agreed to be a beta tester for Storable’s new Facebook Ads service. In September 2024, Storable launched a comprehensive campaign designed to complement their existing Google Ads efforts by generating new, top-offunnel demand. This represented a strategic shift to a full-funnel marketing approach.
Key Results
- 104% increase in mid-funnel website engagement (clicks to find units, waitlist starts) 60% boost in high-intent conversions (move-ins, waitlist confirmations, contact form fills)
- 5 new tenant move-ins directly attributed to Facebook campaign alone
- Record-high occupancy of 92.65% in May 2025—a massive 21.6 point lift over the previous year
- 40.6% increase in total website sessions across all channels
Storable also combined the client’s authentic facility photos with professional design templates. By adding clean, branded graphic overlays, it transformed standard photos into high-performing ads that highlighted key selling points and drove engagement.
Long-Term Impact
The Power of a Full-Funnel Strategy
The true power of Hwy 7’s full-funnel approach extends far beyond the immediate occupancy gains. By combining demand capture (Google Ads) with demand creation (Facebook Ads), they’ve built a self-reinforcing growth engine that becomes more powerful over time. The team now benefits from:
- Rich market intelligence: Customer data from both channels provides deep insights into local demand patterns and demographics
- Replicable success framework: The proven channel mix creates a tested playbook that could work across different markets or business scenarios
- Operational predictability: Consistent lead flow enables better staff planning, inventory management, and capacity utilization
- Financial confidence: Demonstrated ROI across multiple channels provides solid foundation for any future business decisions